Not a tech company that learned CPG. A CPG team that builds technology.
For thirty years, Randy Pronschinske sold food for a living — Pillsbury, General Mills, Nestlé, B&G Foods — and at every stop he was the one dragging new technology into the sales bag. In the '90s he co-developed an award-winning sales automation tool that fused consumer, category, and sales data back when that was radical. He built category reviews on Nielsen data before most account managers had heard of a pivot table. The pattern held for three decades: better answers, faster, win the meeting.
Meanwhile, he watched Randel — the other Pronschinske on this page — build RevDrive into something remarkable: custom AI agents, apps, and platforms that mid-market revenue teams own outright, shipped in weeks instead of quarters. The same questions Randy had spent a career answering with late nights and spreadsheets, Randel's builds were answering in seconds.
So when Randy stepped away from national accounts in 2026, the opportunity was obvious. Put thirty years of CPG operating knowledge — trade budgets, deductions, category captaincies, broker networks — together with a team that ships AI software, and point it at the industry that still runs on portal pulls and Excel. That's RevDrive CPG.
Randy Pronschinske
30+ years in consumer packaged goods: headquarter roles at Pillsbury and General Mills, national accounts for B&G Foods, Nestlé, Häagen-Dazs, and Dreyer's, and Senior Director of Sales at the CROSSMARK food brokerage. He built one customer's ice cream business from $3.8M to $64.8M, was selected as Target's first ice cream category captain, and has managed Target, Kroger, Albertsons, and Walmart along with the C-store, drug, and military channels. Every report, matcher, and model we ship is designed by someone who has used those numbers to make real decisions.
Randel Pronschinske
Randel builds custom AI for revenue teams — agents, apps, and skills shipped in Claude Code — on top of more than a decade in the HubSpot ecosystem. A sales and RevOps operator first, he knows how teams actually sell, and pairs that with deep HubSpot, Clay, and Instantly expertise to build software for the work, not just configure settings. From pipeline architecture to autonomous agents that read and write the CRM via MCP, he turns the messy parts of selling into systems clients own outright.
Pradip
A GTM automation and RevOps specialist based in London. With an MBA and deep technical expertise, he builds revenue infrastructure and AI-powered workflows that help businesses scale their go-to-market operations — CRM architecture, signal-driven outreach, data enrichment pipelines, and agentic AI across HubSpot, Clay, Make.com, and GoHighLevel. From multi-portal CRM management to custom AI agent development, Pradip bridges strategy and execution, replacing manual processes with intelligent, scalable systems for growth-stage companies across the US and UK.
Marissa Ylagan
Marissa leads HubSpot delivery, marketing, and web — over five years across marketing automation, CRM configuration, and customer engagement, paired with AI-assisted design and content produced with Claude. HubSpot that isn't just configured, but wired into how the business actually markets and sells.
Victoria
Victoria brings 5+ years in digital marketing across B2B tech services and eCommerce, specializing in the operational layer that makes marketing measurable. She owns analytics and reporting end-to-end — GA4 and GTM configuration, cross-domain and event tracking, and UTM and attribution alignment that connect every touchpoint to revenue — and administers HubSpot Marketing Hub across data hygiene, lead scoring, email, and automation. She runs Google Ads and LinkedIn Ads, implements SEO and AEO strategies, and applies conversion rate optimization to turn more traffic into pipeline. Victoria also brings AI into her daily work, using Claude and MCP connectors to automate reporting and move faster across the marketing stack.